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  • AKA: Rogo's
  • Type: Movie Theater
  • Where: 3325 Adams Ave. San Diego, CA
  • When: Unknown - Unknown
Sceneroller, Adams Avenue Theater, Movie Theater, San Diego, California,
About This Venue

No one could have imagined that this hallmark of our glory days, the Adams Avenue Theater (3325 Adams Ave.), would metamorphose into something so random as Discount Fabrics. I don’t think it’s as humiliating as it is simply bizarre. The humiliation occurred in the late ’80s, during the venue’s brief reincarnation as the Purple Rain Club. The transforming of a theater into a fabric store has a thread of irony that keeps San Diego “weird.” Frankly, I prefer it to the gentrification that has sucked the charm out of other neighborhoods. Read more